Bundling and pricing of product with after-sale services
نویسندگان
چکیده
منابع مشابه
Bundling and Pricing of Product with After-sale Services
Bundling is the sale of two or more products in combination as a package. In this paper we consider the bundling and pricing of a complex durable product with the after-sales repair and maintenance services. The product and service are two different, but related markets for this scenario. The problem of bundling and pricing are considered for two product market structures: monopoly and duopoly....
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ژورنال
عنوان ژورنال: International Journal of Operational Research
سال: 2009
ISSN: 1745-7645,1745-7653
DOI: 10.1504/ijor.2009.026245